Have you heard of this most-auspicious day in the cannabis industry?

Read on to capitalize on all the benefits of the second-most-famous stoner celebration And don't forget to join us on July 10th for our 7/10 celebration! With Mystery Boxes valued at up to $500, Exclusive 710 BOGOS, and a $5 Concentrate Menu, it’s a day of savings that you can’t afford to miss!!

No, this is not a newly invented, post-cannabis-legalization retail holiday, in case you're skeptical. 7/10 is the concentrate-lover's answer to 4/20.

Read on to learn more about what concentrate is, and all the different ways it can be used, or
Click Here to skip straight to 7/10 deals and promos.

Know about concentrate, but not sure how to use it?
Click Here to read about fool-proof ways to take advantage of the low cost to high potency ratio of concentrates, without having to worry about accidentally overdoing it on the effects!

The Low-Down on One of the Most Cost Effective Way to Get High

Call it shatter, budder, diamonds, wax, sugar, ice, sauce, honey, (vape) oil, hash, or what have you--even kief is a close cousin of the concentrate crew--"concentrate" is a catch all term for a product that is purified from cannabis flower with an end concentration of active cannabinoids (especially THC!) that is higher than the flower itself.

How is this accomplished? Well, to put it most simply, the end goal of the process of concentration is twofold:

1. Retain as much of the active cannabinoids from the original sample as possible

2. Remove as much non-cannabinoid material from the original sample as possible

(In English, please?)

The goal of a concentrate is to isolate the substances that give you a fade, while getting rid of everything that doesn't.

That way, you use less product to achieve the same effect, and depending on the extraction method and how effectively that extraction was done, you are potentially ingesting a cleaner product as well (versus burning and inhaling a lot of inert plant material along with your THC).

This also allows you to achieve a much stronger effect if you choose to consume a higher amount of the substance.
For example, CBD concentrates have the potential to deliver more powerful pain relieving and anti-anxiolytic effects than CBD-bearing flowers.

For those that need higher-potency effects, or simply want to smoke less plant material, or deal with less cannabis odor, concentrates are the way to go.

Stronger Than Flower? Sounds Scary

Have you ever vaped? Yes? Well, then you are part of the concentrate club already! Concentrates don’t have to be scary, and some are quite familiar already.

Vape oil is composed of cannabis concentrate, and usually also includes terpenes for flavor and a solvent, to facilitate the vaping process. It commonly hovers around THC percentages of 80%+.
Same rules apply if you've ever used an infused preroll, moonrocks, an edible/beverage, topical, or tincture. None of these products would exist if it weren't for cannabis concentrate.

We point this out only to show that concentrate doesn't have to be an intimidating experience, and that these days, there are a lot of ways to celebrate 7/10.

So What Is 7/10 All About?

Let's start with the date. Like many things in the previously-clandestine cannabis industry, there is an element of mystery to the origins of '710' as a reference to cannabis concentrate. However it is popularly believed that 710 came about because the digits spell 'OIL' when flipped upside down. Another theory is that 710 is actually a nod to the 710 threads on early vape pen batteries. Regardless of its origins, 710 is a day that is dedicated to THC Oil and the most traditional way of consuming it: dabbing!

4/20 in July?

7/10 is literally a stoner's version of 'Christmas in July', it's an extra day of celebration and everyone who's in the know within the cannabis industry, knows to keep an eye-peeled for awesome deals on cannabis products--especially concentrates and vape oils--in the first week of July.

We have an exciting day of Mystery Boxes and unbeatable deals and promos planned that you won't find at any other cannabis store near you. Make sure to visit ASHE on 7/10, or have D'ASHE visit you, to come up on some of the highest potency concentrate and best brands in the industry at some of the lowest prices all year round!

710 Exclusive Deals And Promos

Join us for Coffee and Krispy Creme Donuts!
Qualifying purchases receive Mystery Box full of products!
Cash in on 710 BOGOS, or
Spend $25 to Unlock the $5 Concentrate Menu!
(Offerings and giveaway schedule vary by location. See below for details!)

ASHE SOCIETY Santa Ana and ASHE SOCIETY Pomona
will each be offering separate Mystery Boxes to in store visitors

What is ‘dabbing’?

To know why it's called dabbing, you must first know that typically, well-extracted cannabis concentrate is two things: sticky and potent. There are caveats to the first aspect, but that's the basics of it. "Dabbing" refers to collecting a small dab of concentrate, typically using a tool aptly named a 'dabber', and vaporizing it using a specialized bong and bowl piece made specifically for use with concentrate.

Okay, but why bother dabbing?

When you smoke regular flower, what you are actually attempting to do (perhaps without even realizing it until now) is bring your THC (or CBD, or CBN) to its boiling point so that your body can absorb it and you get your desired effects. But there are two major drawbacks to this approach:

1. Because you are smoking a flower, you're inhaling particles combusted plant particulate (and whatever else is on that flower) along with your THC, CBD, and/or CBN. This is thought to be the unhealthiest aspect of smoking cannabis flowers.

2. Because the flower, and therefore the cannabinoids in it, are combusted using a live flame, they are not all subjected to the same temperature. This means some of the THC (etc.) present in the sample will not reach the temperature it needs to be activated, and some could get too hot.
   That means that even if you're smoking a flower that is 35% THC, you will not be activating and experiencing the effects of all of that 35% THC that is available; some of it is simply lost due to built-in inefficiencies in the smoking process.

So, dabbing has the potential to solve two problems:
You may smoke without ingesting anywhere near as much plant material, experiencing all of the health benefits cannabinoids provide without the health concerns that come with smoking, and you get increased efficiency across the board: in activation potential, in potency, in duration of effects, and in product longevity.

So then, why doesn't everybody dab?

Good question! In the past, there were some tradeoffs associated with using concentrates vs. other cannabis products, but many of these pressures have been alleviated through legalization and ingenious cannabis inventions. Let's touch o these two topics:

• Producing, transporting, and possessing concentrate used to often carry steeper consequences than doing the same with flower, prior to legalization.
  Though it was higher risk to produce, sell, and use, it was also far more discreet and carried less risk of discovery than flower. More skill and more complex equipment was needed to produce concentrate than to grow flower. That meant it came at a premium of price to those that wanted to use it prior to legalization.
  
  Now, prices are much more reasonable and are typically based around the actual amount of flower it takes to produce a gram of concentrate. And since THC-heavy shake is no different than THC-heavy bud within the concentration process--but is less desirable to flower smokers who tend to visually prefer the structure of large flower buds--concentrate users often get a lower effective price for their product at the point of sale.

• To vaporize concentrate, you'll need to bring it up to between 450-600°F.
  At the lower end of the spectrum, you activate less cannabinoids and more terpenes which equals to more flavor and less potency in effect. At the higher end, the opposite is true.
  
  Dabbing is accomplished by bringing concentrate into contact with a surface in this temperature range--unlike smoking flower, which involves exposing the flower to direct flame--but to reach these temperatures, you needed a special bowl apparatus and a flame hot enough to bring that bowl to temperature. Enter the original dabbing setup: The oil rig, the nail, the dabber, and the blowtorch.

• The oil rig is essentially no different than a bong or a bubbler, except they almost always lack a downstem, and it is common for the attachment sites to be inverted. It is hit much the same way as a bong or bubbler.
  
  

• The nail (there are many different shapes and sizes of these apparatuses) is an analog to the bowlpiece on a bong. This piece would be heated by the blowtorch until its surface was somewhere in the vicinity of 600°F, then the concentrate would be touched to it using a dabber, and would instantly vaporize and be inhaled. 
   

This type of setup was space consuming, and the method somewhat hazardous. You'd be hard pressed to find someone who regularly dabbed with this original method and had never accidentally burned themselves with their own nail or even their blowtorch at some point. Using the blowtorch also required you to have cans of butane on hand to refill it, and gas-locks on torches were notoriously leaky. That meant even when gas flow was turned off, an unused torch would often run out of gas all on its own. 

Enter Dab Pens, Vape Rigs, and more

Luckily we've entered a golden era of cannabis tech, and we now have many convenient options for you to get your 710 on--and you can still go the OG route with a rig and torch, too! You may already be familiar with some 710 products without even realizing it, here's a few big names you may have used or heard of in the past:
 

• STIIIZY, PLUGplay, Dabwooods, etc…
  These cartridge-bearing 710 pens became household names for good reason. They deliver all the benefits of dabbing in the convenience of a device you can toss into your pocket or your purse and discreetly use just about anywhere.

• E-rigs like PuffCo's Peak Pro, Dr. Dabber Switch, Dr. Dabber Boost EVO, Focus V Carta, and more
  Kiss your blowtorch and butane canister goodbye, and say hello to the sleek and portable future of dabbing. Most e-rigs are considered safer to use with less chance of injury than a traditional rig. Some even come with attachments to vaporize flower as well! And while the debate over whether vape pens are capable of reaching consistently high enough temperatures to truly vaporize concentrate (anything below that point is considered combustion, which is not as clean, producing smoke rather than vapor), these rigs will absolutely reach the temperatures you need for vaporization. Oftentimes you can dial the temperature up or down based on your preference.

• Dab pens like Crystal 2, Puffco Plus, Dr. Dabber Stella, and more
  Want something that you can load actual concentrate into, instead of purchasing pre-loaded cartridges, but need the portability of a pen? Dab pens, sometimes called Wax Pens, are the perfect middle ground between a vape and a rig. They've come a long way in the last decade, and like some e-rigs, there are models available that can vaporize flower as well as concentrate, for ultimate versatility.

I'm new to cannabis--is this for me?

You may have heard that wax is best saved for seasoned users, but that is not entirely true. If you want to reap the benefits of dabbing and using concentrates but you are new to the world of cannabis, there is no need to fret.

Micro-dosing is a great way to dip your toes in the water and to understand where your THC tolerance levels are currently at without having a scary ‘got-too-faded’ episode.

Start off with a pinhead-sized dab, or even less if you're concerned, and see how you feel about the effects. Adjust your dosage up or down depending on your results.

If you are a beginner or you are nervous of experiencing strong effects, it can be especially important to start small and build up, but there is no reason to fear this category of products. Concentrates are characterized by largely consistent levels of THC across the entire product, which makes them more predictable than flower and even edibles, depending on their method of production.

The nature of the product gives the user a great deal of customizability and control--you can dose yourself with as little or as much as you'd like and there are many different consistencies of concentrate to choose from, so you can choose the one that is easiest for you to measure and handle.

Still a little scary?

Try tinctures or sublinguals or even capsules before graduating to dabs. All of these products are formulated using cannabis concentrate, however the delivery method is different. When you consume these products, they are processed by your body much in the same way as an edible or beverage is (both of which are created using cannabis concentrate as well!), so onset, potency, and duration of effects will differ from dabbing.

However, because these products come with pre-portioned doses, they may present less of a learning curve for beginners than using concentrate. Additionally, when THC is consumed in edible, tincture, capsule, etc… form (any form where it is processed by the digestive system, rather than the lungs) the body actually produces an enzyme that enhances the potency and effects of THC.

This means ingesting 10mg of THC in an edible will give far stronger effects than smoking a 10mg dab will.

That means if you can handle a 10mg edible,
then you are likely to tolerate a similarly sized dab easily.

So, how do I portion a dab?

With experience you will be able to simply eyeball the amount of concentrate you'll require for your desired effects, but there are a couple of methods that 710 beginners can use to foolproof their early dabbing experiences:
 

• Choose a consistency of concentrate that is easy for you to handle.

• I often recommend budders or sugars for beginners. You can easily use the fine point of your dabber to separate a thin smudge of budder, or a few grains of sugar

• There are caveats to other consistencies which may make them easier for you to handle. Shatters shatter when they are cold, and can be tapped into minute little pieces. Alternatively, if you hold a flame near (but not touching) most consistencies of concentrate, they become more pliable and you can separate thin strings of concentrate from the rest of the sample.

• Start with a small dose and build from there

• Dabbing has a quick onset time, so you will typically know within the first fifteen-thirty minutes if you've smoked enough, or if you could use a little more concentrate to achieve your desired effects

• Use a jewelry or a kitchen scale

• If you tare out the weight of your dab tool, you can weigh your dab for the perfect dose, every time! It's a good idea to place wax paper on the surface to avoid leaving a sticky mess on your scale and avoid leaving any concentrate behind and lowering your dosage

• Of course, ensure that your scale is sensitive enough to accurately measure your dab. Scales that can measure down to 1mg will often state a tolerance between 50g and 0.001g. Because 0.001g = 1mg, you would want to avoid scales with higher tolerances (such as 0.01g or 0.1g), as it will introduce a degree of inaccuracy and uncertainty into your measuring process.

 That’s really all there is to it!

Happy dabbing, cannabis enthusiasts! And if you still have questions or concerns, but are interested in the premise of using concentrate, do not hesitate to ask for some expert advice, tips, or tricks from one of ASHE Society's friendly budtenders!

We are always happy to help advise in any way we can!